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We understand selling your home can be a whirlwind of activity and emotion. Making a few changes before the photographer arrives at your home will help you through the process. Your Realtor makes a significant investment in marketing your home and professional photography is one component of a successful marketing program.
I find that many homeowners over-work things that don’t matter so much and over-look things that dramatically impact how the home photographs. If you start the process with right priorities and objectives it can be a welcoming cathartic process.
To start have an honest and direct talk with your agent, make a plan, and then make a schedule with a generous time line. Many homeowners tell me getting ready to shoot and show their home was the most time consuming and painful aspect of the home selling process. It doesn’t need to be that way!
One of my most memorable shoots was a small well-loved 1960 Bedford home I shot well over 5 years ago. The home owner had spent weeks getting it ready for its new owner-to-be. It was tidy and sparkling clean; she had done everything her real estate agent requested. It shot perfectly; I was impressed by her considerable efforts.
As we were chatting in the street she started crying. She was happy and excited about her new beautiful home but mourned moving from the old one. It held 30 years of memories, families, friendship, neighbors and happiness. She told me this was her final cry; she’d been doing it for weeks as she packed up her knick knacks and severed her emotional ties to the house.
Till this day I vividly remember both of us weeping in the street, both happy and sad at the same time. Me, because there is nothing better than a good cry celebrating joy or mourning sorrow of a loss – no one should cry alone. Her, because she had disconnected from her home of 30 years and in spite of her standing right in front of it, she knew it was no longer hers and she missed it!
If your deeply connected to you home, its going to be very hard to view it as an investment. While your home is on the market you still need to live there. Your daily life continues, but all the things that uniquely made it yours needs to put away. As a real estate photographer, I expect your whole life to be put in your garage and stuffed into every closet. Dont worry I won't Shoot it.
The objective of real estate photography is to capture the features of the house. This helps people who visit your home on the web envision living there. By removing distractions, a person viewing your home on the web sees your home and its features in its best light. If you are going have work done such as landscaping, painting or tile, have this done a few days before you schedule a shoot. This keeps things from being frantic during the shoot, leaving your frazzled and distracted.
Have the pool cleaned if you have one, clear blue water looks stunning.
By now you may feel we're trying to make it seem like your house is an impeccably maintained self-cleaning dream come true. That is the ultimate goal of professional real estate photography! We want to turn your home into someone else's dream. A place where there is never a dirty dish and occupants leisurely meander about in bare feet pausing only to take a winsome look out the window at a tidy backyard while thinking about what to barbecue.
While our photographer is at your home please be aware of where the lens is pointing. Our photographer uses a wide-angle lens, so staying behind iv him best. If you or your pets are moving about please stay out of the lens' view. If the photographer is taking pictures outside please stay away from the windows. The photographer must wait until you or your pets are out of range of the lens to take a photograph.