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Why are real estate floor plans important to your marketing?

Buyers Love Floor Plans. Floor plans display the details of the property and start a little romance by imagining future possibilities.

Buyers love them so much that according to Rightmove it increases click through on the web by 52%, and that 1 in 10 buyers said that they would never visit a property if they had not seen a floor plan first. According to Zillow, it's the number 2 important feature on a listing. With home buyers searching online for properties, floor plans and virtual tours rank highest as the very useful features, according to a National Association of REALTORS survey.

Floor plans quickly create a deeper engagement with the buyer. 93% of buyers say they are more likely to view a property with a floor plan. Here are a few more interesting statistics about floor plans for real estate marketing:

  • • Floor plans are opened 7.5 times more often than maps on realestate.com,
  • • 81% of sellers think a floor plan will help sell their home faster,
  • • An astounding 42% of sellers revealed they would not hire a professional that didn't offer a floor plan (Rightmove.com).

Visualize the Home

Buyers Love Floor Plans.

Floor Plans are a powerful tool for your real estate marketing helping buyers visualize the entire layout and flow in a glance. Floor Plans shows the relationship between rooms and spaces and the overall layout of the property listed. It presents the flow of spaces and captures the in-between spaces like foyers, corridors, and entry-ways. For homes that embrace outdoor living, we can scan the exterior features of the home like outdoor kitchens, fire pits, multilevel decking, patios and pools.

Floor plans are the best way to understand the property in a single glance! Don't forget that out of area buyers will be armed with more information about your property enabling you to market to a much wider audience!

Share Greater Detail

Illustrating the layout introduces detail that creates a deeper a vison making an immediate connection to the home. Instead of passively watching a slide show, buyers plan how they would live in the home with the floor plan.

The MLS Images floor plans are designed for real estate, apartments and commercial buildings. They can be syndicated with your images, making them always available. The floor plan together with the photography and description help potential buyers connect to the home and move-in emotionally. A floor plan shows the relationship between rooms and spaces and the overall layout of the property giving them space to think about how their furniture and family fits. People feel like they know the house before walking in the door.

PRO TIP

Builder's frequently put the floor plan in position 2 of the images to capture a buyer interest and answer the big question: will this home work for me?

Print and Web Ready for your marketing

The floor plans can be shared on the main property listing, as well as other real estate websites, social media websites, listing portals, presentations, marketing materials, anywhere you are marketing the home. Put them in slot two of your MLS Media and they be displayed right next to the main property photo.

Compelling Marketing Tool

Attract more interest with meaningful and informative details today's buyers want! Floor plans for real estate make the home shopping process more personal; increasing a buyer's attachment with your home for sale.

Powerful Buyer's Tool

After they've seen the property in person, buyers use the plans to envision where to place furniture, make decorating decisions, share their ideas with their family, and to compare homes.

To learn more about floor plans visit MLS-floorplans.com

Learn more about floor plans

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